Jaclyn Smith, Sears team up to make over struggling chain's fashion lines
Sears, still struggling to find its place in a disrupted retail landscape, is looking to one of the stars of TV's original Charlie's Angels to solve the puzzle of livening up its fashion lineup.
Sears is going to offer the apparel from the line of the actress and businesswoman Jaclyn Smith, who has been one of the most reliable draws over 33 years for Kmart, a chain also owned by Sears' corporate parent.
Can the Smith line help reverse Sears' slide, which has included the closing of scores of stores and a warning last year that a bankruptcy filing is a possibility?
"I don’t see new Jaclyn Smith collections moving the dial much at Sears,'' said Neil Saunders, managing director of retail consultancy GlobalNext. "The problem is that no matter how good her collections are, they will be under the umbrella of a brand in decline.''
Sears Holdings, parent company to Sears and Kmart, won't disclose sales of Jaclyn Smith apparel. But officials do say more than 100 million women have bought apparel and accessories bearing her name — with more than 5 million members of 'Shop Your Way,' Sears Holdings' loyalty program, purchasing items in the last year.
Read more at:plus size bridesmaid dresses | green bridesmaid dresses
